Fancy getting a bird's eye view of places? Here's my inspiration for my upcoming assignment!
Juma are exported all over the world and different industries with quality first. Our belief is to provide our customers with more and better high value-added products. Let's create a better future together.
And so for our second assignment, we were supposed to chose a representative image to be our business card and distill the image through the process of abstraction (of at least 5 levels). I chose a Ferris wheel as I enjoy travelling (see my post on my personal profile here) and I think Ferris wheels are great because they give you a scenic view of an entire city when you're right at the top! So truly amazing and breathtaking! '
After much thought, here's my abstraction process of the Ferris wheel:
For this abstraction process, I started by choosing a frontal photo of the Ferris wheel for the easy identification of details. In the first stage of the abstraction process, I illustrated all details of the Ferris wheel to the best of my ability. In the second stage, I removed repetitive details such as the lines on the wheel, but retained some of the lines so that people could still tell that it is a Ferris wheel. The capsules of the Ferris wheel were also made slightly bigger to make things looks simpler and clearer.
In the third stage, I worked on making the Ferris wheel more structured and abstract. Rounded edges and circles were morphed into rigid looking shapes with sharp corners such as squares and rectangles. I also continued to remove the lines on the wheel to make it look simpler.
The fourth stage is where the Ferris wheel looses its specific identity and communicates generic meaning, as indicated by the purple arrow. This time, the wheel is made more abstract with only outlined shapes. In the fifth and final stage, the Ferris wheel is reduced into its most basic features of a wheel (circle) helmed onto a stand (vertical line).
Through this assignment, I've found that the simplest representation of complex objects is challenging. The best way to do this could be to identify all relevant little details and simplify them in stages. Simplification needs to be consistent in order to mirror the simplification thought processes of people when they see the first and final object.
And so, here's my business card! (developed using an image of the Ferris wheel from the abstraction process):
Hmm a little small because of the stated card size but I hope you'll be able to view it!
Like the abstraction process, I've stuck to using simple colour combinations and fonts for my business card. Since I love Ferris wheel rides, I am now a Ferris wheel supplier! The edges of the card are rounded to give it a more youthful and less rigid look, just like the fresh feeling you get from sitting on Ferris wheels! I hope Julian and my peers like my design and I hope that they'll give more feedback during tutorial so that I can better improve my card!
Btw, here's a description of my company:
Ferris Rides is a Singapore based company specializing in the provision of Ferris Wheels in anywhere around the world. Need a world class attraction that could differentiate your city from the rest, try Ferris Rides! Our Ferris wheels run on the most state-of-the-art technology and are some of the safest in world. For more information, visit http://www.ferrisrides.com or contact PeiQi at [65]!
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1. Ferris wheel abstraction process was okay.
2. An image from the abstraction process can be used for my business card, instead of the full ferris wheel.
3. The edges of my card can be more rounded and kept in line with the rounded-ness of the ferris wheel.
4. Add my company name into my name card!
Thanks to Julian and my peers for the comments!
On last week's blog post, I talked about how important it is to your productivity to have systems in place and to avoid reinventing the wheel in every single project! When you DON'T have a system or process for each part of your business, you WILL drop the ball. You'll make mistakes and that will DEFINITELY impact your profit margins. Ouch!! If this describes your business in , let's make a pact RIGHT NOW to change that for the new year. And if you read ALLLLL the way to the bottom of this blog post, I'm going to give you a BIG incentive to change things. But first, here are all the reasons that you need to stop reinventing the wheel!
Have you had days where you feel completely out of control? Like all those balls you're keeping in the air are about to come crashing down on your head??? I HATE that feeling!!! Once I got my business set up with systems and processes for EVERY step of a project, I was able to feel more in control. Knowing exactly what steps and tasks needed to be completed at every point actually gave me more TIME. My team and I aren't scrambling for answers and info - we are on top of our game! So much less stress when things are running smoothly! And if you need to pivot because of something unexpected, it does not become a disaster. You're able to change course more easily and pick up the next step in the process more quickly because it's all laid out for you and your team members. You have more clarity, AND more focus. Doesn't that sound like a better way to run a business?!?
When you are fumbling through every project as if it's the first one you've ever done, there are going to be missed steps and mistakes. It's almost impossible to remember every single task that needs to be completed. And if you aren't around, then WHO is supposed to keep up with it all without a system?? So when a mistake happens, you really shouldn't be surprised. Having processes in place - including checklists, templates, spec sheets, meeting note forms, and more - not only help keep YOU on track, but they also keep team members on track. Contractors, subs, workrooms, and team members are human, too! Without systems and forms to guide them, they're going to drop the ball at some point. Count on it.
If you weren't convinced by my first two points, I hope THIS one gets your attention! When I mentioned mistakes above, you and I both know that can be VERY costly. Ordered the table in the wrong finish? You now own that table. Forgot to tell the subs that the client wanted satin instead of eggshell in all the rooms? Yep, you're paying for that fix. Even just in the amount of time that you and your team are spinning your wheels trying to keep everything on track is going to cost you money. The more processes you have in place, the more effective your company will be. And that means you'll be more efficient, which means your bottom line will also improve. Every second that you can eke out of your day is another bit of time that you can spend on marketing and acquiring new clients. More clients and better projects mean more $$$$!
How professional do you look as a designer when you have to keep going back to the client to tell them about a mistake in their project? Or to push the deadlines back - again? Or to adjust the budget - again? After one or two of those conversations, your client is going to start questioning your professionalism! They're going to lose trust in you and your process. That isn't just going to impact your relationship with THAT client. It could impact all of the potential clients in their circle. We want happy clients that will refer us to EVERYONE they know! To do that, we have to have the best customer service, with projects that are on time and on budget. We want our clients to see how incredibly invested we are in delivering a fabulous home and giving them a great experience! You cannot do that without nailing every step of your project process.
SOOOO - how can I help YOU get your systems and processes in place for ? My Return on Interiors system was specifically designed to give YOU control, to help you avoid mistakes, to help improve your company's profit margins, and to keep your clients happy. You'll be supported with 132+ templates, checklists, and worksheets, communication templates, interactive questionnaires, 12 training modules, and MORE!
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