You should establish a few things first that define your clothing brand. Once you know your niche, scale, budget and level of sustainability, you can weigh factors like a manufacturer's location (domestic vs. overseas), their product specialty, shipping costs, and standard of quality. If these factors align with the business you're aspiring to create, you're more likely to have a smooth time working with a fashion supplier once you've approved some samples and spoken with other brands they've worked with.
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Whether you're dreaming of becoming a fashion mogul or simply want to sell stylish or everyday clothes online, discovering the perfect manufacturers and apparel suppliers is key to your success in starting a successful brand.
The fashion industry is tough, often ruled by big brands with deep pockets and years of experience. But don't let that discourage you'thanks to the rise of eCommerce and boutique fashion, many hopeful entrepreneurs, just like you, have been able to learn how to start a clothing brand and have been more than successful.
If you're reading this, your clothing business idea is probably already taking shape. You've got a niche, maybe some cool designs, or ideas for the clothes you want to sell. But here's the challenge: you're not sure where to kick off or whom to trust for your manufacturing needs.
I get it'this part of your business journey may seem intimidating. Executing on your dream means investing time, trust, and money in something with an unknown outcome. However, I'm here to guide you through finding top-notch clothing manufacturers and wholesale suppliers to make that outcome a little more sure. In fact, I'll share some fantastic ones in this article.
No need to feel daunted or overwhelmed; let's turn your dream of creating a clothing brand by starting off with 8 key steps to begin and 10 trusted manufacturers to look into. Trust me; you can start either an online store or an original clothing line that truly stands out with our experience-backed guidance and resources.
The first thing you should ask yourself when launching a clothing business is: Do I really need a clothing manufacturer? If you're simply wanting to sell clothing items online, then you may be better off starting with dropshipping and sourcing products from a clothing supplier. That way you don't have to worry about the production side of things as you can choose pre-made clothing items from a catalog. You also don't have to buy a whole lot of stock that might not sell. It can save you a lot of time, money, and unnecessary risk. For unique and tailored solutions, consider exploring custom clothing options to ensure your products stand out in the market.
For example, if you're planning to sell blank t-shirts, there's not much point in trying to reinvent the wheel when there are a lot of suppliers already stocking every kind of blank t-shirt under the sun. Obviously, you'd want to sell custom t-shirts.
Be sure to check out SaleHoo Directory if you are interested in dropshipping clothes!
However, if you have a unique idea for a new range of clothing, or you're a fashion designer wanting to launch your own brand, then you will need to work directly with a manufacturer.
There are pros and cons of working with a clothing manufacturer.
BONUS: Learn more about the pros and cons of manufacturing in our Beginner's Guide to Finding Private Label Manufacturers
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If you're getting started on your clothing business journey, there are a few things to consider before you choose a clothing manufacturer.
This might seem like an obvious question, but it's an important one. Not all clothing manufacturers are capable of producing all types of clothing. For example, outdoors or exercise clothing often requires special materials, such as lycra or waterproof fabrics. You need to be sure that the manufacturer you choose is able to make the clothing products that you want. Even better, you should try and use a manufacturer that specializes in making the clothing that you want. If you're starting a clothing business that sells stylish summer dresses, then you would do well to work with a dress manufacturer that has a lot of experience with dresses. Just like if you want to sell luxury clothes then you might like to work with one of the luxury clothing manufacturers, etc.
You need to decide whether you're going to work with local manufacturers in your country or area, or overseas manufacturers. Typically, this means choosing between manufacturers in the United States and Europe or manufacturers in Asia (typically China, Hong Kong, Taiwan, Vietnam, India, and Bangladesh). It's quite rare to find economically-viable clothing manufacturers in smaller countries, but if being locally-made is important to you, you might be able to make it work.
There are a lot of benefits to working with domestic clothing manufacturers. Firstly, it's much easier to meet with the manufacturers, inspect their factories, and discuss your specific needs without a language barrier. There are more stringent labor regulations and better working conditions. Consumers are becoming more conscious of these things and being 'locally made' can be a powerful selling point. You'll also have the benefit of faster shipping times, which keeps customers happy. The quality also tends to be higher.
However, all of this comes at a financial cost. It typically costs more to use domestic manufacturers, although you will also have grounds to charge more for your clothing items.
The main benefit of using overseas manufacturers is cost. They are almost always a lot cheaper, which is why so much clothing is made in China. However, this is typically because labor standards and working conditions are unregulated, which is something you need to keep in mind.
It's also more difficult for you to visit and inspect factories. And while overseas manufacturers can produce quality clothing, this relies on you choosing a reputable manufacturer.
Shipping times are also much longer when the products are being sent internationally. However, if you're buying your clothing items in bulk and shipping them yourself, this isn't a major issue.
The other benefit is that you can often have a greater range of options with overseas manufacturers - fabrics, styles etc - and they're more inclined to bend over backward to do business with you.
When you're working with a clothing manufacturer, you need to know what their minimum order quantity is. That means the minimum number of items you need to purchase in a single order. The MOQ could range from 200 to items, or even more. It's very rare for manufacturers to not have an MOQ. This is important for you to know because if you start working with a manufacturer and go to place your first order, and they tell you that you need to buy units of the swimsuit you want to manufacture, you might not be able to afford it. Also, it's not a good idea to buy clothing items if you're not sure you can sell them all. That way, you're left with excess stock that's difficult to move.
In short, make sure the MOQ is manageable for you before you start working with a clothing manufacturer.
Try before you buy. There's a reason there are changing rooms in clothing stores and that's because people want to know what they're getting before they commit to buying it. The same goes for your manufacturer. If you're getting a manufacturer to produce clothing items for your business, you want to make sure that you can get samples before committing to a large order. This is important because if something's not quite right, you can make adjustments until it is. Imagine getting an order of hundreds of jackets that you've designed, only to find that they don't quite fit right or they've used the wrong kind of button.
The easiest way to do this is by bringing it up in your communication early on. Most manufacturers will be more than happy to provide samples, usually for a modest fee, but it's up to you to get them to commit to it from the beginning.
In the excitement and rush of bringing your clothing business to life, it can be easy to overlook basic due diligence. All it takes is one or two lines in an to ask the manufacturer if they have any additional fees you should know about, and what their shipping costs and times are.
This is really important information that can help you decide whether you work with that manufacturer or not, so make sure you address it early on.
BONUS: Check out our guide to communicating with manufacturers and suppliers (including scripts you can use!)
This is something you might not think about until business is booming. When you're just getting started with your clothing line, you're probably focused on getting your first order and making sales. But what happens if business goes better than expected, and your clothing sells out quickly? Can you rely on your manufacturer to produce your clothing quickly and at a greater capacity moving forward? This is why you should ask your supplier about their production capacity. Make sure they have the ability to notch it up if needed. Also ask about turnaround time or lead time, meaning how long it takes the manufacturer to fulfill your order. You don't want to have to wait weeks or months for an order, missing out on potential customers and sales in the process.
Unfortunately, this isn't something you can ask a manufacturer in an and take their word on. However, you can do your own research by reading reviews of the manufacturer online, visiting the factory (if possible), and ordering samples. Remember that the quality of your garments determines your reputation, so you want to be sure that your manufacturer produces clothing to a high standard. You will be better off paying a slightly higher price for higher quality goods than risking your reputation just to save a few dollars.
This is one of the best ways to test the reliability of a manufacturer. Ask them what other brands they've produced clothing for. Then look at the websites for those brands. Are they successful? What's their customer feedback like?. Contact the owners of those brands and ask them how they've found working with the manufacturer. Have they had any issues? Are they happy with the quality? There's nothing like real-world testimonials to provide you with the peace of mind to proceed with a manufacturer. Or they might sound warning bells that will help you to decide to go with a different manufacturer.
It's relatively easy to find clothing manufacturers online. The tricky part is knowing which ones are reliable and which aren't.
Here are a few tried and true ways to find clothing manufacturers.
Trade shows (also known as trade fairs) are exhibitions where manufacturers showcase their products and services. It's a great way to meet manufacturers in person so you can discuss your specific needs. The same goes for industry meetups. You can't beat talking with a manufacturer face-to-face. It helps to build trust and confidence and establishes a more personal business relationship. To continue the networking efforts, share an Apple Wallet business card with attendees as it allows easy contact sharing with just one click.
The SaleHoo Wholesale Directory has more than 8,000 low-cost suppliers and 1.6 million products and brands. There are more than 200 clothing suppliers all around the world. The best thing about SaleHoo's supplier directory is that all of the manufacturers have been verified by SaleHoo staff, so you know they are trustworthy. It just takes one click to see all of the manufacturer's contact information, including number, business , and physical address, as well as details such as their trustworthy score, product range and quality, and customer service information.
You can find manufacturers on popular, China-based online marketplaces such as Alibaba and AliExpress. Manufacturers often sell directly via these platforms so if you come across a listing that's similar to the clothing product that you want to make, you can try contacting the seller and asking if they are a manufacturer. You have the added benefit of being able to read reviews and contact previous customers. However, you do need to be wary of scams and you should still undertake due diligence using the guidelines above.
BONUS: Learn more about how to find reliable manufacturers in China
Facebook is a great place to find fellow entrepreneurs and communities with similar interests to you. There are many groups to choose from but look for ones that are specifically for eCommerce entrepreneurs. You will be sure to find questions and answers in them to do with finding reliable clothing manufacturers!
Just keep in mind their rules before you join. A few helpful groups to get you started include Shopify Entrepreneurs, Kingpinning, and Ecommerce Entrepreneurs.
Or head to the Facebook search bar and search for your query and see what groups pop up. A quick search of 'clothing manufacturers' returned a ton of different group results! But it will take some time to check them out for relevance. So, it is a good idea to join well-established eCommerce groups first that are full of helpful people willing to point you in the right direction and help you on your journey.
Pineapple Clothing is a US-based clothing supplier and manufacturer of women's and children's apparel, known for its unique prints and designs intended for everyday use and for special occasions. While they sell direct to consumer, they also supply and manufacture clothing for retail stores.
Find more great clothing manufacturers in SaleHoo's supplier directory
Good Clothing Company, based in the US, provides both small batch and large scale manufacturing services for independent designers and established brands. The company prides itself on using environmentally sustainable production practices and paying its workers fairly for their skilled labor. They provide a simple online form to make an enquiry about manufacturing with them.
Apparel Production Incorporated is a distinguished and highly experienced garment manufacturer in New York. Established in , the company has always been committed to producing superior garments at the most reasonable prices with the help of its domestic and international manufacturing networks. The company has worked with high-end fashion labels.
Indie Source is full-service clothing development and manufacturing consultancy, based in Los Angeles. It provides fashion designers and clothing businesses with a personalized, in-house product development team which includes a dedicated project manager and experienced sourcing specialists, patternmakers, and sample makers.
Portland Garment Factory is a full-service creative design and fabrication studio, based in Portland, Oregon. They provide concept, design, and manufacturing services, specializing in more creative, designer clothing. The zero-waste studio is committed to upending the traditional factory model, through ethical labor practices and environmental sustainability.
Billoomi Fashion is an India-based private label clothing manufacturer of ready-to-wear woven and knitted garments for men, women, and children. The company has clients around the world and is equipped to handle any volume and any type of clothing manufacturing, which suggests that production capacity won't be an issue.
Dewhirst design, develop and manufacture a wide range of men's, women's, and children's clothing. The company was established in , so it has more than a century of experience. Dewhirst has manufacturing capabilities in several countries, including Bangladesh, Cambodia, Indonesia and Vietnam. Given the locations of some of its factories, Dewhirst takes care to uphold ethical values in terms of workplace conditions, health and safety, and sustainability.
Zega Apparel is one of the full-service apparel manufacturers. They are based in Karachi, Pakistan. It seems as though they can cater to almost any customer requirement and have the motto 'you name it we have it.' They pride themselves on their values and claim to have good working conditions for their employees. A great benefit of using them is the fact they have low minimum order requirements which makes them a good option for start up entrepreneurs.
Contact them via at or you can also give them a call.
Euphoric Color is a full-service clothing manufacturer based in Los Angeles. They have a wide range of clothing options available including swimwear, sleepwear, activewear, and more so they are likely to have what you need. They also offer premium eco friendly fabrics. To get in touch fill out their inquiry form under their clothing manufacturers section.
DSA manufacturing is based in the UK and offers a range of high quality clothing manufacturing. They pride themselves on effective communication from start to finish and have no nasty or hidden costs.
A bonus is they offer design, marketing, and photoshoot packages which could be good if you are just starting out. Also, they work with many clothing companies from around the world which means their production capacity is likely to be good. However, they have a minimum order quantity of 100 which might be a deterrent for new eCommerce entrepreneurs.
Get in touch by contacting them via their contact form.
You don't always have to work with clothing manufacturers if you want to work in the clothing eCommerce space. In fact, these types of businesses often require more startup capital than other eCommerce models such as dropshipping. With dropshipping, you don't have to carry inventory, which can save you a lot of money. Once you get an order, all you have to do is contact your dropship supplier and tell them to ship the product directly to your customer. However, it would be hard to create your own designs in a dropshipping model. You'd most likely be limited to selling the supplier's existing designs. There are plenty of clothing dropshippers around the world that you can work with. If you're worried about shipping times, you can find clothing dropshippers in the SaleHoo Directory that are local to your market. That way, once you get an order, you can have your clothing dropship supplier quickly send the order to your customer.
You can also work with clothing wholesalers where you buy clothing in bulk at a highly discounted price. This process is often straightforward and less complicated than working with clothing manufacturers since there aren't that many specs and details to confirm. Once you purchase the clothing at a wholesale price, you're able to sell it to your customers at a retail price, therefore making a profit.
Working with print on demand clothing suppliers is another effective business model if you want to get into the clothing industry and sell apparel online. Like dropshipping, with print on demand clothing suppliers, you don't need to carry any inventory. With this business model, you'll need to come up with prints and designs upfront and add them to your website. Once you get an order, you'll work with a print on demand clothing supplier to add your print design on their product, and then send it to the customer. Note that because you're working with a print on demand supplier by having them add your prints to their products when you get an order, the design changes can only be print design changes. You won't be able to create a completely different piece of clothing or change the style. The only change you'll be able to make is adding a print design to their existing product.
Starting a clothing business may seem like a pretty daunting process. But it is possible! Outlined below is a brief step by step to help you on your path to success.
Just like with any business, picking a niche is a fundamental first step. It's important to ask yourself: How am I going to stand out and who are my clothes targeting? Busy moms, who want comfy yoga leggings? T-shirts that represent aspects of a certain country?
For example, take a look at Black Milk. They started out by specializing in unique designed leggings and have now added to their range but the prints are still very unique and target customers who aren't afraid to make a statement and stand out.
Link to PPF ELEMETNS
Naturally, when you are picking your niche you will need to narrow down the type of clothing you are selling. And the material you are going to use or the specific and unique design.
There are many things you will want to think about when developing your brand. For example, it is important to identify your target audience, the products you want to make, your unique point of view, logo, colors, etc. Creating a business plan is a good idea during this step!
Now that you have a pretty strong idea of the type of clothes you are going to sell, it's a good decision to do some research on your competition and look at how you are going to stand out. To start, take a look at how they are promoting their clothes and their brand tone and voice. It will give you some idea of how you can differentiate yourself.
Before you get started creating your clothing line it's important to know what you are in for. Think about all the costs involved. For example the costs of working with your manufacturer, shipping, legal fees, website costs, etc.
Every country has different requirements. Check out the business license regulatory body in your country or region for more information on this.
We have a few helpful articles below to get you started if you are in the following countries:
Lots of manufacturing companies have in house designers to work with. You could use one of these or work with a designer of your choice. Alternatively, take a course or check out design programs like Adobe Illustrator.
This is a big step on its own. You will want to communicate with a few different manufacturers to make sure you are working with one best suited for you and your products.
Remember manufacturers can offer Full Production Package (FPP) or Cut, Make Trim (CMT) packages. FPP means they are with you the entire way from design to patterns to producing the final garment.
When working with your manufacturer make sure you take into account the information mentioned in this article like communication, MOQ's, samples, and timeframes. Also, you will likely need to provide them with a tech pack!
Once you are happy with your test product and have committed to a full product run you'll want to start the process of taking your clothes to market! This process involves:
Now that you know what to look for in a clothing manufacturer, where to find them, and have a few options to get you started, you should be in a good position to get your clothing business underway.
While it's a highly competitive market, there are still plenty of opportunities to capitalize on new trends and creative ideas and build a sustainable online business. If you've got great ideas and a drive to bring them to life, there's no reason why you can't create a successful clothing line.
So what do you think? Have you had any experience sourcing clothing manufacturers? What are the common obstacles have you faced?
I hope this guide has been helpful. If you have any questions or any other tips for working with clothing manufacturers, please leave a comment below.
Luxury clothing is the most profitable piece of clothing to sell. Basically, if you can increase the perceived value of the type of clothing that you want to sell, you'll be able to get high profits. This is why anything in the luxury business can be highly profitable. However, with luxury products, you may need to increase your marketing and branding budget. Also, pieces like underwear, bras, swimwear are also profitable too because they have very low refund rates. With these types of clothing, customers aren't allowed to make refunds once they've tried on the garment.
China, Turkey, Italy, Portugal, Bangladesh, India, Vietnam are some of the best countries to find clothing manufacturers. However, it really depends on what type of clothing you want to sell. If you want to get into the luxury section, places like Italy, Turkey, France, and the US may be able to produce higher quality clothing. If you want to go for something more mainstream or even sell lower priced clothing your best bets are finding a clothing manufacturer in China, Vietnam, Bangladesh, and India.
You'll need at the very minimum $173 USD to start a clothing business. This amount, however, would be for a dropshipping or private label store. If you want to work with a wholesaler or a manufacturer, you would probably need at least $500 to open a small scale clothing business with not that many product lines. If you're planning to create clothing a business with lots of collections, sizes, and designs, you may need to start off with $5,000 or more.
Learn More: How much does it cost to Dropship?The average profit margin on clothing can range from 5% to 25% depending on your product and material cost. For example, clothing companies like Zara can have a profit margin that ranges from 7-25% depending on the the material costs.
Karan Bose
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Feb 2,
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Did you spend countless hours trying to scour the internet to find the right clothing vendors. Are you continuing to kiss many frogs but there is no prince around the corner? Did you find yourself in a high-traffic supplier event and yet you did not find the perfect clothing vendors?
Don't worry, you are not alone. Many fashion brand owners struggle with this. If find the perfect supplier for your clothing brand was that easy, life would have been extremely beautiful ' almost, too good to be true!
In this post, we are going to evaluate 5 critical points that you need to evaluate when you are choosing the right clothing vendor. While these points are not exhaustive and we recommend that you develop your own screening criteria but this post would give you a broad principle upon which you can build your evaluation criteria for clothing suppliers.
Product capability one is this most obvious thing and yet the most ignored criteria. You are launching a fashion brand in a specific niche and your clothing manufacturer should specialise in the same niche. Most suppliers pretend that they 'can' do you product and may even have some pictures to depict in their catalog but it means nothing. Every clothing factory should specialise in only and only ONE specific product type ' with the exception of consolidated suppliers like Hula Global, Li & Fung etc. because these suppliers are essentially consolidators. For example, if you look closely, Hula Global is made of a network of 34 factories. The factory that does streetwear does not do women's dresses ' simple.
Unless you are working with a full package supplier that has a porfolio of factories they work with ' there is no reason why your clothing manufacturer can claim to be doing multiple product type.
Remember ' a product's aesthetics are the most visible aspect of the design process, and it is ultimately the first thing that your end customer are going to see when they purchase your product. Customers are going to notice how a thing looks before they look at its specifications, how it feels to use, or how well it performs its function. This is frequently the determining element in brand loyalty.
You do not want to give a poor product experience to your customer, specially when you are in the early stage of your brand building. It is always better to work with a domain expert who knows your product well rather than a generic supplier who meets your MOQs or even willing to work for free.
If your supplier has established that they have the domain expertise specific to your product, it is time for you to dig deep and ask specific questions that can help you to verify what they claim is to be true. We have a separate post on ' What questions to ask your manufacturer.
If you have not read that post, I recommend that you go back to that post read those questions and come back to this post.
If you have asked the right questions, you should be able to verify:
#a. Prior experience ' Your clothing supplier was able to provide a breakdown of materials involved, the cost of each component and how each different component comes together
#b. Process outline : Your supplier should be able to clearly articulate the steps. If they are figuring things out, they are learning using your brand as an experiment ' avoid them!
#c. Dependability : Ask for a breakdown of employees / functions & skill sets that your clothing supplier needs in order to service your order request. Often fashion brand owners avoid asking this question because they fear that if the clothing vendor starts calculating the cost while estimating and they figure out a missing component ' they will increase the price. But please think carefully, if your clothing vendor is naive and missed out some costs when they were giving you quotations, don't you think they will eventually figure out when they actually start production of your clothes. The skill set of their team will eventually determine if that particular supplier is dependable or not.
Cost is probably the most obvious, but did you see that we are putting in third step. It might be a burning question for you but here is the thing ' if you are able to decide on a supplier cluster ' most prices within a supplier cluster are very much the same. We have a separate post on ' What are supplier clusters of clothing brand?
Once you have decided to finalise the supplier cluster, you should now go further and evaluate suppliers in that same cluster.
MOQs are important because you have a specific budget but at the same time, it is important to understand the clear breakdown of cost of goods and cost of service.
Your goods are not going to magically produce by itself. There is going to be fabric sourcing managers for the raw materials, production managers to oversee the production of your brand's merchandise, quality control managers to evaluate the product that is being produced (because if you ask the production manager, would they ever accept there is a defect in products?) and a coordinator / production merchandiser or account manager to coordinate efforts for all these 3 departments. Add logistics & accounts if you need shipping & import/export.
It is crucial that you benchmark these prices because if your supplier is 'missing' charging you any of these services, it is not because they are benign, it is simple that they are not providing these services or have sub-optimal resources.
For example, one of the brands that started working with us at Hula Global, gave us a poor experience they had with their previous supplier because the supplier never charged any separate service fees. Apparently the supplier had 1 person army who was looking at fabrics, shipping, production etc. What eventually happened was that when this supplier shipped goods, they missed out filing a specific form at the customs and the brand ended up paying $ USD for a shipment they were importing for $ ' so much for cost savings!
As a rule of thumb ' if your clothing supplier has clearly not listed a service, either they are not charging you and you should not expect anything in that aspect in return or your supplier is a rookie who is figuring things out themselves.
Remember the age old adage ' If you are not paying for a product or a service, then you are the product or service.
In case of a rookie supplier not charging you any service fee, they are treating your brand as an experiential learning experience!
At Hula Global we always have a reasonable price for everything that our customers are looking up to while working with us. We even have a variety of checklists to help fashion brand owners evaluate clothing suppliers. We believe that fashion brand owners need have all the right set of information to evaluate clothing suppliers, even if they decide not to work with us. Download the pre-production checklist here.
The difference between a good supplier who is a domain expert and a rookie supplier is how they handle the discussion around MOQs. Most suppliers provide you a MOQ because it is easier for you as well as the supplier to screen each other out but this is a very transactional approach. This take it or leave approach is actually bad for both the stakeholders ' your potential clothing supplier as well as you.
Each supplier gets several requests and they see MOQs as a way to screen serious buyers from those who are simply browsing. Similarly, for you ' as a brand owner, you cannot dig deeper in MOQs for each and every supplier. It is understandable.
However, if you like a particular supplier ' dig deeper. Ask why they set a particular number as MOQ. Why 200 pcs and why not 100 pcs or 50 pcs? If you ask these detailed questions, you will see some suppliers are able to provide you with clear visualisation of the challenges. Say may be the MOQ is because of the fabric, some of the MOQ could be in order to control defects or any other reason.
Your clothing supplier should be able to clearly articulate why a specific number is the minimum order quantity (MOQ) and not any other number. More than MOQ, it would be important for you to evaluate your supplier on how they are arriving at a certain calculation of MOQ and what is the logic behind MOQs.
Cost and MOQs are frequently correlated but so is time.
When you are scouting for a clothing manufacturer, your focus tends to be MOQs and unit cost but many times you ignore the timeline. Fashion is a time-sensitive business. If you cannot get a supplier who respects the timeline, there is no point getting a supplier who is cheaper or can work on low MOQs.
Manufacturing processes are fairly manual and it is common to see delays. What is important is that your clothing supplier is able to provide you a timeline that includes some buffer for unforeseen delays. If you are working with an experienced garment manufacturer, they will have a structured process to incorporate for these unforseen circumstances.
Check for the supplier's reviews, ratings and feedback on how they have delivered in the past. Ask difficult questions of how your supplier dealt with a potential delay. If your supplier says they have never had any order delayed, it is a big red flag.
Remember the goal here is to know reliability. Can you count on your supplier even in a difficult period. It is not about knowing that your clothing supplier faced any delays in the past, but more on how your clothing supplier dealt with those delays.
If you have reached out to your supplier for the first time and they took a long time to respond ' it is ok to give them a benefit of doubt because after all you are still not their client yet and if it is a fairly large supplier, they may tend to take some time to respond to new inquiries. Their priority is to service their existing clients and it is a good thing.
But, once they have responded and things are getting materialised and yet your potential supplier continues to respond slow or completely ghosts you ' it means they do not have the resources to service your request and it is a big red flag because if you place an order and pay an advance, their frequency of response (or unresponsiveness) won't change much and now you are down with your hard earned money.
During your initial conversation with a potential supplier, always get a tentative timeline for resolution ' TAT (turn-around-time). In case of Hula Global, our TAT is 48 hours. Period.
Even if we are not able to resolve a particular issue, we will still respond within 48 hours and communicate how much time it would actually take for your issue to be resolved and any challenges in resolving the issues.
While industry certifications & sustainable practices certifications have been abused a lot lately, many clothing suppliers still carry one or more certifications. These certifications cost the apparel manufacturers a lot of money so they may not transfer you the credits for free (like in case of GOTS or RWS). But if your supplier has these certifications and they are willing to provide you those certifications even at a higher price point or higher quantities ' then it is a positive sign that your supplier has already been audited by these industry bodies.
So even if your clothing supplier may have gamed the certifications ' aka Greenwashing. Yet it is clear they have some paperwork and good financial situation, overall a positive news for your fashion brand.
Finding the right clothing vendor is the first step towards building a successful fashion brand. Your ability to evaluate a clothing supplier becomes a lot more important if you are just starting up or in the early formative years of your clothing brand.
Your clothing supplier is an extension of your team and having a structured framework to evaluate potential garment suppliers become extremely crucial. You need a supplier who is transparent on what they can do and what they cannot and most importantly they are able to effectively communicate with you.
You need an apparel vendor who is not only able to hand-hold you through the learning curve of starting a fashion brand but also scale with your brand when you're ready to grow your company's inventory and distribution channels. We have plenty of resources that can bring you up to speed.
Happy learning and all the best!
This post is part of the original post ' How to choose the right clothing vendor ' 7 key points to evaluate
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