Shawn Kong
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ILLUMINATION
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6 min read
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Oct 25, 2020
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Photo by Jari Hytönen on UnsplashA tracking link allows the owner who generated the link, to track the number of people who click on it.
And because marketing campaigns can be executed in many different variations, channels, and methods, tracking links can also be utilized in many different ways.
Looking for ideas on how you can leverage your tracking link(s)?
Here are 6 unique ways.
By using a tracking link for referrals, you will be able to attribute how much traffic actually comes from a specific source.
You can even compare the referral source to see which source is the most effective and drop the less effective one (cruel world, I know).
One example of using tracking links for referrals is to create them for Social Media Influencers.
Photo by Laura Chouette on UnsplashSocial Media Influencers are hard to quantify in terms of effectiveness due to the unpredictability of human nature and the degree of control the company has.
Make the traffic, engagement, or activity contribution of each Social Media Influencer trackable via unique tracking links for each of them to use.
Instead of leaving icons on your profile/webpage to direct users to your social media channels, why not add a tracking link to each of them?
Tracking links are useful to check how your users are crossing from channel to channel.
This gives you a sense of whether the channels have synergy and whether people are dropping out after crossing the channel.
Here are some examples:
Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links that redirect your audience to a product or service.
To make your future communications and interactions successful, you need to know what links are being clicked. Enter ‘link tracking’ or ‘URL tracking,’ which can be defined as tracking what’s being clicked.
Businesses track links to evaluate marketing campaign success and reveal engagement statistics. In this article, we’ll answer the question, ‘what is a tracking URL?’, explain how tracking URLs work, and outline the uses and benefits of link tracking tools.
Tracking links are used to manage and measure the effectiveness and efficiency of marketing activities, channels, and campaigns. We recommend using a tracking link whenever you send traffic to a landing page or website from an external channel. These channels include banner ads, PPC campaigns, email, and social media.
In layman’s terms, a tracking link is a regular URL with tags added to the end. These tags, otherwise known as parameters, indicate where a visitor comes from, what content they clicked through, and which campaign this content relates to.
Link tracking works by attaching a digital tracking code to a URL on your website. This parameter works to track user activity (clicks/engagements) for that specific link only. Every tracking link is unique; therefore, the data reported on a link relates only to that link. Put another way, when a user clicks on a tracking link, the information is stored in a different location than clicks on non-tracking links.
Tracking links enable you to measure an advertising or marketing activity’s exact impact upon your business’s growth.
If a retailer runs a sales promotion, they might see a bevy of new customers. However, knowing where those customers are coming from is crucial to understanding the success of your campaign. Did those customers find the sales organically, from a social media ad, or pay-per-click advertisement?
Luckily, tracking links are a highly effective yet simple way to glean this information.
Using tracking links helps you calculate return on investment (ROI) without manually searching through analytical data reports to see how much traffic comes from a single source.
Additionally, by using Bitly, you can save space on social media posts, track email marketing campaigns, and access all relevant information from multiple sources into one user-friendly dashboard.
How do you know which traffic is reaching your website from search and which traffic is a direct result of your marketing activities? You use tracked links.
Imagine you’ve invested in a series of LinkedIn advertisements. How can you tell how much traffic the ads are bringing to your website?
While website analytics can offer insights, tracking links can tell you exactly how much traffic the LinkedIn ad brings to your website. Using this information, you can decide whether this marketing activity is cost-effective and profitable.
Additionally, you can use tracking links to:
With tracking links, you can create a direct link between online and offline marketing methods and analyze offline campaign results.
When executing an offline marketing campaign, you can add a tracking link to your advertisement that is 100% unique to that offline marketing activity.
For example, if you’re a restaurant publishing a newspaper ad offering 20% off to new customers, you can use the URL: http://www.yourrestaurant.com/news20
By creating a dedicated landing page for this ad, you can track how many users view and engage with the offline advertising campaign.
URL shortening for link tracking purposes is fast and straightforward with Bitly.
To create a custom tracking link, follow these three steps:
After you register for a free Bitly account, you will see the option ‘Create Bitly link’ at our website’s top.
Once you have shortened a link, you can customize the updated link and share it across email, SMS, print, social media, and anywhere else that will bolster your marketing efforts.
Using your dedicated Bitly account, you can track the total number of clicks, where they came from, and when they visited. Keep in mind that analytics features are available to Bitly’s paid subscribers.
Get started today to discover the benefits of using our free URL shortener.
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