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Is the outdoor apparel industry growing?

14 Apr.,2024

 

Transparency Market Research

Increased disposable income, rising living standards, and technological advancements are projected to drive the outdoor apparel industry size in the coming years.

Wilmington, Delaware, United States, Oct. 16, 2023 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global industry is expected to increase at a 5.1% CAGR from 2023 to 2031, reaching US$ 21.0 billion by the end of 2031. The outdoor apparel market is experiencing significant growth, driven by a rising global interest in outdoor activities, fitness, and adventure sports. The market encompasses a wide range of products including jackets, trousers, shirts, footwear, and accessories designed to withstand various weather conditions and outdoor challenges.

Technological advancements in fabric materials have revolutionized outdoor apparel, offering features such as moisture-wicking, breathability, and insulation. Increasing awareness about health and wellness, coupled with a growing trend of outdoor recreational activities, has boosted the demand for specialized outdoor clothing.

The fashion industry's influence has led to the integration of style and functionality, creating a niche for trendy outdoor wear. Sustainable and eco-friendly practices have also become a key focus, leading to the production of environmentally conscious outdoor apparel.

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  1. commerce platforms have further facilitated market growth by providing a convenient way for consumers to explore and purchase outdoor apparel. With a continued emphasis on fitness and outdoor adventures, the outdoor apparel market is poised for continuous expansion. The industry is catering to the needs of active individuals seeking both performance and style in their outdoor wear.

Competitive Landscape

The outdoor apparel market is fiercely competitive, featuring a mix of established players and innovative startups. Key industry leaders like Adidas AG, Columbia Sportswear Company, Hanesbrands Inc. Hugo Boss AG, Mizuno Corporation. Nike Inc. Patagonia, Inc. PUMA S.E, Under Armour Inc., and VF Corporation dominate the global market with their extensive product lines and brand recognition. Online retail giants such as Amazon have significantly impacted market dynamics.

  • Nike announced Aerogami, a revolutionary garment technology with customizable ventilation, on September 14, 2023. Moisture-reactive vents open and shut when sweat is detected in the breathable garments breakthrough.

  • Hanesbrands Inc. and Belle International signed into a licensing deal in February 2021 to bring a line of shoes and other products under the Champion brand to Chinese customers.

Key Takeaways from the Market Study

  • The global industry was estimated to be worth US$ 13.4 billion in 2022.

  • In 2021, the top wear segment held a market share of 39%.

  • The market in North America is estimated to expand at a CAGR of 5% until 2031.

  • The market in Asia Pacific is expected to increase at a CAGR of 5.5% until 2031.

  • Asia Pacific accounted for the highest share of 41% of the global market in 2022.

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Global Outdoor Apparel Market- Key Drivers and Trends

  • The growing interest in outdoor activities such as hiking, camping, and adventure sports is a significant driver. As more people engage in outdoor pursuits, there is an increased demand for specialized apparel designed for various weather conditions and activities.

  • The global emphasis on health and wellness has encouraged people to adopt active lifestyles. Outdoor activities are seen as a way to maintain physical fitness and mental well-being, driving the demand for performance-oriented outdoor apparel.

  • Continuous innovation in fabric technologies is a major trend. Fabrics that offer features like moisture-wicking, breathability, UV protection, and lightweight insulation are highly sought after. Sustainable materials and eco-friendly production processes are also gaining traction, reflecting the environmentally conscious consumer mindset.

  • Increasing awareness about climate change has led to a demand for apparel that provides protection against extreme weather conditions. Waterproof, windproof, and insulated outdoor garments are increasingly popular as they offer protection in changing and often unpredictable climates.

Regional Landscape of the Outdoor Apparel Market

  • North America, including the United States and Canada, boasts a thriving outdoor apparel market due to its diverse climate and a strong culture of outdoor recreation.

  • The demand for outdoor clothing is driven by activities like hiking, camping, and winter sports. The region is also home to several leading outdoor apparel brands and retailers, making it a competitive market.

  • Europe, with its mix of temperate and alpine climates, has a well-established outdoor apparel market. Countries like Germany, the United Kingdom, and Scandinavia have a strong tradition of outdoor activities.

  • European consumers value quality, style, and sustainability in outdoor apparel. This region has witnessed a growing interest in eco-friendly and socially responsible outdoor clothing.

  • The Asia-Pacific region, including Japan, South Korea, and Australia, is experiencing a growing outdoor apparel market, with increased urbanization and a rising middle class.

  • Outdoor activities such as trekking, mountaineering, and water sports are gaining popularity, driving demand for performance-oriented and fashionable outdoor clothing. China's burgeoning middle class represents a significant market segment.

Key Segments Covered

  • Product Type

    • Top Wear

      • Shirts & T-Shirts

      • Jackets & Hoodies

    • Bottom Wear

      • Trousers

      • Shorts

      • Leggings & Tights

    • Others (Coveralls etc.)

  • Material

    • Natural

      • Cotton

      • Wool

      • Silk

      • Leather

      • Others (Linen, Hemp etc.)

    • Synthetic

      • Nylon

      • Polyester

      • Microfiber

      • Others (Rayon etc.)

  • End-user

    • Men

    • Women

    • Kids

  • Price

    • Low

    • Medium

    • High

  • Distribution Channel

    • Online

      • E-commerce Websites

      • Company Owned Websites

    • Offline

      • Supermarkets / Hypermarkets

      • Specialty Stores

      • Others (Retails Stores, etc.)

  • Region

  • North America

  • Latin America

  • Europe

  • Asia Pacific

  • Middle East & Africa

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About Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

Contact:

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Outdoor apparel brands are doing some things right to meet consumers’ needs that may have little to do with pure functionality. This article will offer a quick look at three of the reasons why outdoor apparel is leading in the fashion world.

The apparel industry is seeing a trend in sales that are down 4% in the United States overall, according to research by NPD Group Inc. But, there is one category of apparel that continues to grow—outdoor apparel. In fact, Euromonitor International data shows that the outdoor apparel category is expected to grow 9.4 percent through 2023 to $217.4 billion.

Many retailers who are facing challenges in doing business can draw from the booming outdoor apparel industry’s emerging trends to implement in their current business strategies. Customer’s behaviors indicate more than anything what preferences and needs are valued within an apparel company. As we’ve seen in the past, companies in the apparel industry need to be agile and efficient to perform best. Adapting to consumer’s tastes and preferences will do more to help a company within the apparel industry than anything else. 

This article will offer a quick look at three of the reasons why outdoor apparel is leading in the apparel industry, and how capitalizing on these trends can help the apparel industry in general.

1. Outdoor apparel brands are focused on sustainability

The modern clothing consumer cares about sustainability. A new report from Nosto showed that 2,000 U.S. and U.K.-based shoppers demand sustainable practices and fair wages for workers from modern fashion retailers. While reports show that sustainability efforts in the fashion industry are slowing down as a whole, this is not true of the outdoor apparel industry.

Leaders in the outdoor apparel industry take sustainability seriously. And, outdoor apparel brands are adopting sustainability as part of their mission statements and marketing. Consumers that wear these brands are getting more than just durable products—they are simultaneously showing support for sustainable business practices.

2. Outdoor apparel brands incorporate technology into their designs

Not only do outdoor apparel brands focus on sustainability, but they also incorporate the latest and greatest innovations into their apparel. The outdoor apparel industry is innovating so quickly, they’ve even coined a new term to describe clothing that makes use of technology, techwear.

Consumers that are braving the elements want to invest in outdoor clothing that is functional, packable, protective, and fashionable to boot. And, outdoor apparel companies are using the latest technology to meet these demands.

Today’s consumers are likely to choose brands that offer fashionable outdoor apparel that also offers things like innovative waterproofing, light in weight, warm in extreme temperatures, and extremely durable.

The more brands in the apparel industry merge technology into the way they sell and manufacture clothes, the more consumers will buy, and the faster they will beat out traditional brands.

3. Outdoor apparel brands and outdoor enthusiasts care about the environment

If there is one surefire commonality between outdoor apparel brands and consumers, it’s this. They are hyper-conscious about environmental issues. Outdoor enthusiasts also understand that the apparel industry is the fifth largest global polluter, accounting for 10% of global emissions.

Consumers that care about the outdoors are more willing to buy from brands that take steps to be more environmentally friendly. Brands like Picture Organics, Patagonia, Skida, and Cotopaxi make being eco-friendly a priority.

How? They are transparent about their use of energy, work with recycled materials, reduce material usage in shipping endeavors, focus on the durability of products, source sustainable materials, and participate in fair and economical manufacturing practices, to name a few.

It makes sense that consumers that love the outdoors would throw their support behind brands that take steps to preserve the outdoors.

Stepping Up The Apparel Industry

These common practices outlined by the outdoor apparel industry show what consumers today care about. As the apparel industry as a whole implements similar strategies into their business, they may just be able to keep up with outdoor apparel.

Want to see what NuORDER can do for your outdoor brand? Request a demo today.

Is the outdoor apparel industry growing?

Outdoor Apparel Industry

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